McLaren are using our latest headless Shopify e-commerce platform that has been engineered for performance and speed

Cutting edge e-commerce platform developed for Castore / McLaren

  • Bespoke Development

  • Digital Platforms

  • E-Commerce

McLaren are one of the most internationally recognisable names in the world of automotive. From Formula 1 to IndyCar, eSports to Extreme E, McLaren is entrenched in the past, present, and future of the global racing industry.

Working alongside their partners Castore, who in their own right are one of the fastest growing sportswear brands in the world, TDR were tasked to provide a world leading platform for the racing division of McLaren’s e-commerce store, with an emphasis on speed and optimising the user experience journey. The site also had a fundamental requirement to be internationally tradable, and work seamlessly with their third party PIM system and international fulfilment provider.

In taking on this exciting challenge, TDR proposed a first of its kind headless e-commerce platform, using a React front-end for the customer facing store, and a Shopify Plus back-end for e-commerce management.

Milestones

  • Creating a bespoke environment for the headless platform and ensuring a full, comprehensive API setup process was completed
  • Full desktop and mobile design process for the agreed and scoped McLaren Store sitemap
  • Third party integration with Shopify Plus apps, an international trade & e-commerce partner’s checkout, and the global fulfilment PIM system
  • The creation of a bespoke CMS that sits within Shopify and in-keeps with the UI elements for familiarity, and offers one global source of product and content management
  • An incredibly fast site speed and performance score, providing a customer purchase journey that can be completed in unprecedented speeds of under 7 seconds to checkout!

Services

  • Strategy

  • Content Strategy

  • Prototyping

  • Research

  • Technical Architecture

  • UX Strategy

  • Asset Managment

  • Operational Intergrations

  • Design

  • Art Direction

  • Creative Direction

  • UI / UX Design

  • Visual Design

  • Technology

  • Back-end Development

  • Bespoke API integrations

  • Bespoke Platform creation

  • Bespoke Content Management System Integration

  • System Architecture

  • Delivery

  • Launch

  • Optimisation

  • Quality Assurance

Coded for creativity. Built for innovation. Crafted for excitement.

We create digital products and services that bring brands alive for the digital consumer.

We work with national and international brands, SME’s, challenger brands and startups. We have developed digital solutions for brands like McLaren, AO, Dr. Martens, San Carlo Group, Comfy Quilts and Manchester City FC.

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