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San Carlo

Our long term relationship with San Carlo has seen us work across a variety of digital and creative projects, but helping to grow the San Carlo brand with the ideation, creative concepting, and final outputs for their growing restaurant brands is something we are extremely proud of.

The Project

San Carlo has been a digital partner for The Drawing Room since the very early days of our agency, and it's safe to say we have both grown together. Over recent years, San Carlo’s main restaurant chain has branched out into different sub-brands, all capturing a different essence of Italian dining.

The Drawing Room has been at the heart of all of these new brands. Our creative team works closely with San Carlo in order to capture the essence of the new brand and their vision for the restaurant, and finally create the brand identity that will carry through the digital activations and the restaurant(s) alike. This ranges from the menus, to the hoardings put up whilst construction of the restaurant takes place, to the full group website look and feel. All of these activations required careful attention and management with both San Carlo and particularly their third party suppliers for production and print outputs, to ensure everything was produced to the correct standards and specifications.

Each of the brands sits within a TDR developed multisite infrastructure, where each restaurant group brand has a dedicated website, detailing the relevant location of the restaurants, menu options, and also allowing you to use the San Carlo booking interface to book directly through these group sites.

The outcome

The creation of 9 amazing and iconic brands supported with a full brand experience multi-site platform helping to drive the success of the San Carlo business across the UK and internationally. We relish the opportunity to work with San Carlo, and look forward to doing so for many years to come!

Check out a selection of our recent projects