UX (user experience) and UI (user interface) design are essential elements of any successful digital project. Very simply, UI refers to the screens, buttons, toggles, icons, and other visual elements that you interact with when using a website, app, or other electronic device. UX refers to the entire interaction you have with a product, including how you feel about the interaction. UX designers are the architects who set the framework and foundations and the UI designers bring them to life.
We follow a tried and tested UX/UI design process that includes 6 key elements that usually flow in the order below but it is important to remember that this is an iterative process and will be adapted to best suit each individual project.
We are experts in UX/UI design, constantly pushing the boundaries and challenging convention and have been delivering successful ongoing projects for major brands and businesses for over 15 years.
Our specialist teams develop a deep understanding of the clients business, market, product / service and customers in order to create the ultimate user experience and interaction with the brand. Every detail and touch point is explored and analysed to match the target user needs making our clients digital products, platforms, apps and websites the most engaging and interactive they can be and in so doing maximising their performance.
UX / UI design is a continual and inclusive process with constant monitoring, tracking, testing and refining to ensure that the interface and experience are always the best that they can be. We work closely with our clients and their target user groups to deliver this.
The first phase in the UX Design process is to understand who and what it is that you are designing for, the clear aims and goals and the market it will be positioned in. It's important to know who your target audience will be and what their needs, values, pain points etc will be. Comprehensive understanding enables us to create the perfect solution that works for both the client and the end user.
Once we have a clear understanding of the project and who our core target audiences are we can then start to define the final deliverable product. Full market, competitor and user research and analysis will identify opportunities and give us an edge. Our fully inclusive definition process will then scope the final delivery.
Creating the final solution is a lot more than just creating the design in a tool like Figma or Sketch. Ideation plays a big role in this creation process for us. We need to keep in mind that the goal of this stage is to create a solution, not just design. In ideation we consider multiple solutions for the same problem and then choose which to explore further and take into final design.
At this stage we are taking our design and creating a prototype where we can test this with our core target audiences / user groups to obtain feedback that can be implemented and ultimately confirmation that we have the correct design.
Final testing will lead to validation of the idea and design before we move to implementation.
At this stage the UX/UI process is realised and the implementation carefully managed and monitored for exact delivery. However, the design process is never over, we constantly monitor, track and evolve as we learn to ensure the final delivery is maximised for the user.