

UX (user experience) and UI (user interface) design are essential elements of any successful digital project. Very simply, UI refers to the screens, buttons, toggles, icons, and other visual elements that you interact with when using a website, app, or other electronic device. UX refers to the entire interaction you have with a product, including how you feel about the interaction. UX designers are the architects who set the framework and foundations and the UI designers bring them to life.
We follow a tried and tested UX/UI design process that includes 6 key elements that usually flow in the order below but it is important to remember that this is an iterative process and will be adapted to best suit each individual project.
We are experts in UX/UI design, constantly pushing the boundaries and challenging convention and have been delivering successful ongoing projects for major brands and businesses for over 15 years.
Our specialist teams develop a deep understanding of the clients business, market, product / service and customers in order to create the ultimate user experience and interaction with the brand. Every detail and touch point is explored and analysed to match the target user needs making our clients digital products, platforms, apps and websites the most engaging and interactive they can be and in so doing maximising their performance.
UX / UI design is a continual and inclusive process with constant monitoring, tracking, testing and refining to ensure that the interface and experience are always the best that they can be. We work closely with our clients and their target user groups to deliver this.
Take a look at a selection of our client UX and UI project stories.
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