A cross-channel, centralised digital architecture for a retail e-commerce giant
Comfy Quilts architecture
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Bespoke Development
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Brand & Social
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E-Commerce
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UI & UX Design
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Wordpress Development
When the founders of Comfy Quilts asked us if there was a way to sell the same products, with the same assets, across multiple e-commerce websites and from a single, master interface – including Ebay – we said “wait right there”.
Comfy Group is one of Europe’s leading manufacturers of quilts, pillows, mattress covers and bed linen with one in every 4 pillows sold in Britain coming from their factories.
They hold licenses for several of the biggest brands in UK bedding including Silentnight and Sealy, plus a number of white label accounts and then their own in-house brands including Snug, nanu and Soundasleep.
We spearheaded a completely bespoke cross-channel digital architecture that allows them to centrally price-manage and asset-manage a huge product catalogue that populates a whole range of e-commerce websites – many of which we also created – including other channels such as Ebay.
Our work for them doesn’t stop there… We have also delivered everything from brand development to website scoping, design & development, e-commerce platforms, campaign creative messaging and the management and maintenance of their digital architecture portfolio.
Milestones
- A one of a kind platform that centralises e-commerce product, SKU and price management across multiple marketplaces.
- Bespoke plugin development that intelligently distributes data in both pull and push operations.
- Combines the power of proprietary e-commerce platform channels with global retail marketplaces like Ebay and Amazon.
Services
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Strategy
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Content Strategy
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Prototyping
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Research
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Technical Architecture
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UX Strategy
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Design
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Art Direction
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Creative Direction
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UI / UX Design
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Visual Design
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Technology
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Back-end Development
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Plugin Development
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WordPress Development
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WooCommerce
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System Architecture
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Delivery
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Analytics & Insight
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Integration Support
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Launch
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Optimisation
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Quality Assurance