A cross-channel, centralised digital architecture for a retail e-commerce giant

Comfy Quilts architecture

  • Bespoke Development

  • Brand & Social

  • E-Commerce

  • UI & UX Design

  • Wordpress Development

When the founders of Comfy Quilts asked us if there was a way to sell the same products, with the same assets, across multiple e-commerce websites and from a single, master interface – including Ebay – we said “wait right there”.

Comfy Group is one of Europe’s leading manufacturers of quilts, pillows, mattress covers and bed linen with one in every 4 pillows sold in Britain coming from their factories.

They hold licenses for several of the biggest brands in UK bedding including Silentnight and Sealy, plus a number of white label accounts and then their own in-house brands including Snug, nanu and Soundasleep.

We spearheaded a completely bespoke cross-channel digital architecture that allows them to centrally price-manage and asset-manage a huge product catalogue that populates a whole range of e-commerce websites – many of which we also created – including other channels such as Ebay.

Our work for them doesn’t stop there… We have also delivered everything from brand development to website scoping, design & development, e-commerce platforms, campaign creative messaging and the management and maintenance of their digital architecture portfolio.


  • A one of a kind platform that centralises e-commerce product, SKU and price management across multiple marketplaces.
  • Bespoke plugin development that intelligently distributes data in both pull and push operations.
  • Combines the power of proprietary e-commerce platform channels with global retail marketplaces like Ebay and Amazon.


  • Strategy

  • Content Strategy

  • Prototyping

  • Research

  • Technical Architecture

  • UX Strategy

  • Design

  • Art Direction

  • Creative Direction

  • UI / UX Design

  • Visual Design

  • Technology

  • Back-end Development

  • Plugin Development

  • WordPress Development

  • WooCommerce

  • System Architecture

  • Delivery

  • Analytics & Insight

  • Integration Support

  • Launch

  • Optimisation

  • Quality Assurance

Coded for creativity. Built for innovation. Crafted for excitement.

We create digital products and services that bring brands alive for the digital consumer.

We work with national and international brands, SME’s, challenger brands and startups. We have developed digital solutions for brands like McLaren, AO, Dr. Martens, San Carlo Group, Comfy Quilts and Manchester City FC.