Building a high-class fashionable restaurant brand that oozes contemporary style, taste and class

The taste and style of Fumo

  • Bespoke Development

  • Brand & Social

  • Graphic & Motion Design

  • UI & UX Design

Fumo is an ultra-cool, chic restaurant chain providing all-day dining, are is part of the award-winning San Carlo Group.

San Carlo is known for its authentic Italian food, style and service. It delivers a complete dining experience, mixing food, ambience and live music to immerse their patrons in style and taste. Fumo now has restaurants in London, Manchester & Birmingham

The Drawing Room was responsible for the overall branding, physical materials design, digital UI design, social creative and code-based development for Fumo, which includes an online booking system.


  • Strategy

  • Content Strategy

  • Prototyping

  • Research

  • Technical Architecture

  • UX Strategy

  • Design

  • Brand & Visual Identity Design

  • Art Direction

  • Creative Direction

  • Print design

  • UI / UX Design

  • Visual Design

  • Motion Graphics

  • Social Media Design

  • Technology

  • Back-end Development

  • Booking System Development

  • Delivery

  • Social Strategy

  • Analytics & Insight

  • Integration Support

  • Launch

  • Optimisation

  • Quality Assurance

Coded for creativity. Built for innovation. Crafted for excitement.

We create digital products and services that bring brands alive for the digital consumer.

We work with national and international brands, SME’s, challenger brands and startups. We have developed digital solutions for brands like McLaren, AO, Dr. Martens, San Carlo Group, Comfy Quilts and Manchester City FC.