Building a disruptive sleep brand from the ground up... creating and delivering the full works

Nanu: Your perfect sleep

  • Brand & Social

  • E-Commerce

  • Graphic & Motion Design

  • UI & UX Design

  • Wordpress Development

When you want to disrupt a marketplace like the sleep sector with a new level of product personalisation, it’s clear that an engaging digital-first proposition is vital.

Comfy Quilts came to The Drawing Room with their concept of creating products that deliver a personalised sleep experience to consumers, allowing them to design and order products specifically for them. The challenge was to create a compelling proposition, brand and shopping experience that launched this exciting idea to the audience.

We worked together to create the nanu brand and proposition, intended to feel human, simple and playful. This approach facilitated our e-commerce shopping experience that guided customers through the personalisation process, based on their physical characteristics.

Following the successful launch we were tasked with fully managing the overall marketing function. This included campaigns, promotions, social marketing monitoring, strategy, creative and production, new product launch campaigns and ideation for PR activity.

Milestones

  • Complete marketing management of all aspects of taking the brand and proposition to market.
  • Bespoke product personalisation experience within the e-commerce platform.
  • Multi-channel launch campaigns for later, additional products to the nanu family.

Services

  • Strategy

  • Content Strategy

  • Prototyping

  • Research

  • Technical Architecture

  • UX Strategy

  • Workshop & Facilitation

  • Social Media Strategy

  • Advertising Strategy

  • Design

  • Art Direction

  • Creative Direction

  • UI / UX Design

  • Visual Design

  • Motion Graphics Animation

  • Branding

  • Social Media Content

  • Technology

  • Back-end Development

  • Plugin Development

  • WordPress Development

  • System Architecture

  • Hosting

  • Delivery

  • Overall Marketing Management

  • Social Media Management

  • Analytics & Insight

  • Integration Support

  • Launch

  • Optimisation

  • Quality Assurance

Coded for creativity. Built for innovation. Crafted for excitement.

We create digital products and services that bring brands alive for the digital consumer.

We work with national and international brands, SME’s, challenger brands and startups. We have developed digital solutions for brands like AO, Dr. Martens, San Carlo Group, Comfy Quilts and Manchester City FC.

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