An online seasonal lookbook that showcases all of the style, energy and passion of the Real Madrid kit release

Real Madrid kit launch

  • Bespoke Development

  • E-Commerce

  • UI & UX Design

Real Madrid FC – Los Blancos – is one of the world’s most iconic football clubs there is. Recognised worldwide, supported globally and, without doubt, one of the most successful football clubs in history.

Working closely with Fanatics, TDR were challenged to concept and create a re-usable, digital platform suitable to deliver the excitement of the launch messaging and imagery of the clubs new kits and training wear.

Embracing the clubs rich history and stature in the game we created a platform in-keeping with the brand and its army of fans.


  • Strategy

  • Content Strategy

  • Prototyping

  • Research

  • Technical Architecture

  • UX Strategy

  • Design

  • Art Direction

  • Creative Direction

  • UI / UX Design

  • Visual Design

  • Technology

  • Back-end Development

  • Plugin Development

  • WordPress Development

  • Delivery

  • Analytics & Insight

  • Integration Support

  • Launch

  • Optimisation

  • Quality Assurance

Coded for creativity. Built for innovation. Crafted for excitement.

We create digital products and services that bring brands alive for the digital consumer.

We work with national and international brands, SME’s, challenger brands and startups. We have developed digital solutions for brands like McLaren, AO, Dr. Martens, San Carlo Group, Comfy Quilts and Manchester City FC.